You might already know that the "Intro. session" (AKA free session) is THE #1 way for you to get clients...
It's true because most, if not all, of your clients will come to you from these sessions. And, if you don't have enough coaching clients part of the reason is because you aren't getting enough people having intro. sessions with you. In fact...
How many clients you have is mostly determined by 3 things:
1. How many free sessions you do each month.
2. How long your clients stick around.
3. How good you are at converting people from the intro. sessions into hiring you for coaching.
If you improve any of these areas, your coaching business will grow! If you improve all 3, you're business will soar!
Here are 5 things you can do to start getting a lot more intro. sessions and a lot more clients.
1) Send out an offer for a free coaching session to your newsletter list. Where most coaches go wrong on this idea is that they put the offer deep into their newsletter where only a few people will see it. Send out a single newsletter/email specifically about the free session you're offering!
2) Grow your newsletter list of subscribers. This is where you'll stay in touch with your potential clients and can make offer of a free session from time to time. Where coaches go wrong here is by not picking a target audience/niche. They end up writing about general "stuff" that can help anyone, but does not capture the hearts and minds of people the way having one specific group will. The result, few people will actually ever read your newsletters on a regular basis.
3) Build a case for why someone should spend their time and energy having a free session with you. This is how most coaches describe their free session offer (poorly): "I offer a free exploratory coaching session. If you would like to see if coaching is right for you, call XXXX or email YYY."
Just because something is "free" doesn't mean people will want it. Like most everything else in life, the "free session" needs to be "sold". Write up some compelling reasons people should have a session with you and the real tangible benefits people will leave the session with.
4) Tell people that you want to work with them. When you come across people that you think would be great to work with, let them know "I'd like to coach you". Most of the time they'll be flattered. Compliment them by telling them why you'd like to work with them. "You have great energy and I'd love to watch you get into full bloom" or "After hearing you speak, your passion got me inspired and I'd like to help you make your vision boardcome true". Most people will be open to having a free session with you to see if it makes sense for them.
5) Go for the "easy yes" before offering the intro. session. Many coaches don't realize how important these intro. sessions are. But, once they do, they start offering these sessions to strangers they meet at networking events. Now, this CAN be effective. But, you'll miss out on connecting with MOST people and building a relationship that could later lead to a free session and hiring you. Instead offer a "Special Report", tele-class, or audio program on a topic that is of extreme interest to the people you're networking with. More people will say "yes, I want that" and you'll be able to stay in touch with them sending your "articles/newsletters" and later offering the free session.
BOTTOM LINE:
Get out there and get intro. session with people and you'll start getting a lot more clients!
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